Marking a notable shift, apple is shaking things up. Instead of jamming all its product announcements into one massive keynote presentation, the tech giant is planning something completely different for spring 2025. On March 4, Apple will kick off an unconventional rollout that spans multiple days and three different cities around the world. If you’ve been waiting to hear about new iPhones, MacBooks, or iPads, here’s what Apple has in store.
Breaking from Tradition: Apple’s New Announcement Style
For years, Apple has stuck to its famous formula: one big event, one jaw-dropping keynote, everything revealed at once. But that’s changing. Tech journalist Mark Gurman first reported that Apple is planning something he calls a “three-day flurry of announcements” starting March 4. Rather than watching everything unfold during a single hours-long presentation, you’ll see products roll out gradually over several days. Most of these announcements will happen online, meaning you can follow along from home without needing to fly to California.
Your Chance to See Products in Person
Here’s the exciting part: on March 4, Apple is hosting what it’s calling a “special Apple experience” in three major cities simultaneously—New York, London, and Shanghai. Unlike typical press conferences where journalists just sit and listen, this event will be hands-on. Tech analysts predict people will get to actually touch and test the new products in person rather than just seeing them demoed on stage. This gives Apple a chance to build excitement while letting people experience innovation firsthand across the globe.
What Products Are Coming This Spring
Apple is expected to announce at least five new devices during this March event window. The most anticipated is a budget-friendly MacBook—something Apple hasn’t offered in years. You can also expect to see the iPhone 17e arrive (a more affordable iPhone option), an iPad Air powered by the faster M4 chip, and fresh versions of the MacBook Air and MacBook Pro with upgraded features. There’s also buzz about a basic-level iPad for people who don’t need all the bells and whistles. However, Gurman wasn’t certain which products would arrive first versus later in spring, so expect some surprises.
Why Apple Might Be Changing Course
This new approach reflects how the tech industry is evolving. Spreading announcements across multiple days keeps people engaged longer and gives each product room to shine rather than getting lost in the shuffle. It also builds anticipation week after week. The strategy of hosting hands-on experiences in multiple cities shows Apple wants to reach global audiences more directly. For everyday consumers, this means more time to digest what’s coming and better opportunities to see devices in action before deciding whether to upgrade.
Key Takeaways
- Apple is ditching the single keynote format and spreading product announcements across three days starting March 4, 2025.
- At least five new products are expected, including a budget MacBook, iPhone 17e, and updated iPad and MacBook models.
- Global hands-on events in New York, London, and Shanghai will let journalists and tech enthusiasts experience new products in person rather than just watching demos.
